Marketing & Business
Development Courses

Develop your Marketing Strategy and Tactical Skills

In this 27/7/365 'always on' world, it is becoming ever harder to demonstrate a compelling, differentiable strategic difference to and increasingly 'thrill-immune' customer base. Comfrankfurton websites, peer-review websites and Social Media are eliminating traditional points of differentiation and reducing many products/service offerings to substitutable commodities.

SAA & CONSULTING suite of Marketing and Business Development workshops, run in Frankfurt and many other centres around the world give attendees a chance to learn and practice proven best practice skills, concepts, tools and approaches will enable their Organizations to not only fight back against these trends, but also to use and harness them to carve out and communicate compelling value propositions to their clientele. Every aspect of the Marketing and Business Development process is covered, using proven, best practice strategies and approached, taken from a wide variety of industrial sectors and embrace current realities to enable attendees to make their mark in this exciting new world.

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May 2024
Guiding Change through Corporate Communications

SAA & CONSULTING training seminar on Guiding Change Through Corporate Communications Seminar provides an opportunity for the Communications Practitioner to re-calibrate and define a different path towards achieving effective corporate communications in a world of rapid change. It forces a rethink of how to align purpose with outcome using the myriad channels available in this connected world.

Date: 09 - 20 Dec 2024
Location: Frankfurt
Fee: $1,490
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Client Management Strategies for Retention & Growth

SAA & CONSULTING training seminar shows how putting the client rather than services first can yield improved results in terms of client retention.

Date: 15 - 19 Dec 2024
Location: Frankfurt
Fee: $1,750
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Effective Purchasing, Tendering & Supplier Selection

This five day intensive SAA & CONSULTING training course on Effective Purchasing, Tendering & Supplier Selection is aimed at developing and furthermore strengthening the understanding of the crucial role played by the supplier in delivering customer service excellence through an effective supply chain.

Date: 22 - 26 Dec 2024
Location: Frankfurt
Fee: $1,750
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Sales Professional Training

SAA & CONSULTING training course is designed to give delegates the knowledge & confidence they require to overcome objections, close more sales, & generate new business opportunities.

Date: 23 - 27 Dec 2024
Location: Memphis
Fee: $1,250
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September 2024
Achieving Excellence in Customer Service

SAA & CONSULTING training course will show you how to increase productivity through the Smart application of techniques designed to improve business via referrals, both real and virtual

Date: 11 - 15 Sept 2024
Location: Frankfurt
Fee: $1,750
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Sales Professional Training

SAA & CONSULTING training course is designed to give delegates the knowledge & confidence they require to overcome objections, close more sales, & generate new business opportunities.

Date: 11 - 15 Sept 2024
Location: Memphis
Fee: $1,250
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Sales Management Best Practices for Building a World-Class Sales Team

This fast-paced & comprehensive SAA & CONSULTING training seminar is designed to give sales managers the critical skills they require to recruit, train & motivate a highly-productive sales team.

Date: 25 - 29 Sept 2024
Location: London
Fee: $1,250
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Fundamentals of Marketing

The objectives of this training course are to demonstrate the role of marketing in the Organization & to show how an effective marketing plan creates value for customers.

Date: 25 - 29 Sept 2024
Location: Frankfurt
Fee: $1,250
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November 2024
Marketing Strategies and Planning

SAA & CONSULTING training seminar is designed to give participants a deep dive into core marketing strategies, best practices, and planning principles.

Date: 08 - 12 Nov 2024
Location: Frankfurt
Fee: $1,250
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Mastering Corporate Communications

SAA & CONSULTING course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants ' ability to meet and exceed corporate objectives.

Date: 22 - 26 Nov 2024
Location: Frankfurt
Fee: $1,250
Read More
Guiding Change through Corporate Communications

SAA & CONSULTING training seminar on Guiding Change Through Corporate Communications Seminar provides an opportunity for the Communications Practitioner to re-calibrate and define a different path towards achieving effective corporate communications in a world of rapid change. It forces a rethink of how to align purpose with outcome using the myriad channels available in this connected world.

Date: 22 - 26 Nov 2024
Location: Frankfurt
Fee: $1,490
Read More
December 2024
Feasibility Studies and Business Planning

SAA & CONSULTING course 'Feasibility Studies and Business Planning ' has been specially designed to enable newly graduated Kuwaiti engineers and architects to get involved in effectively developing new ideas into commercial realities.

Date: 05 - 09 Dec 2024
Location: Frankfurt
Fee: $1,750
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May 2024
Big Data Governance Bad Data or Better Data or Best Data

SAA & CONSULTING training seminar will present synthesis of principles how Big Data must be governed, managed, and used in decision making.

Date: 31 May - 04 Jun 2024
Location: Frankfurt
Fee: $1,750
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September 2024
Blockchain and other Emerging Technologies

This training course will teach you everything you need to know to provide your management team with high level strategic representation on digital issues for the next 12 months

Date: 14 - 18 Jun 2024
Location: Frankfurt
Fee: $1,750
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Disruptive Innovation

So why choose this course? Quite simply, it will give you a firm foundation on which to base your process of developing and managing major change as part of your approach to creating the future.

Date: 15 - 19 Jun 2024
Location: New York
Fee: $1,690
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Beyond Customer Service

This training course will show you how to understand the importance of setting standards for service delivery and to measure, manage and communicate such standards to customers.

Date: 21 - 25 Jun 2024
Location: Frankfurt
Fee: $1,750
Read More
Fundamentals of Marketing

The objectives of this training course are to demonstrate the role of marketing in the Organization & to show how an effective marketing plan creates value for customers.

Date: 21 - 25 Jun 2024
Location: Frankfurt
Fee: $1,750
Read More
Market and Competitive Intelligence Masterclass

Simply stated, market and competitor intelligence utilizes multiple sources of information to create a broad picture of the company's existing market, customers, problems, competition, and growth potential for new products and services.

Date: 28 Jun - 02 Oct 2024
Location: Frankfurt
Fee: $1,750
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Oct 2024
Big Data Analytics for Supply Chain Optimization

This highly-interactive SAA & CONSULTING training seminar will provide the adequate knowledge of hot to tackle the issues within the Supply Chains of today and the future.

Date: 05 - 09 Oct 2024
Location: Frankfurt
Fee: $1,750
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The Sales & Marketing Management MBA

SAA & CONSULTING training seminar is designed to give participants the time-proven sales & marketing concepts they need to promote business development & enhance sales effectiveness.

Date: 12 - 16 Oct 2024
Location: Frankfurt
Fee: $1,750
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Sales Manager Training

SAA & CONSULTING training seminar is designed to give sales managers the fundamental skills they require to recruit, train & motivate a highly-productive sales team.

Date: 26 - 30 Oct 2024
Location: Frankfurt
Fee: $1,750
Read More
Marketing Strategies and Planning

SAA & CONSULTING training seminar is designed to give participants a deep dive into core marketing strategies, best practices, and planning principles.

Date: 27 - 31 Oct 2024
Location: Memphis
Fee: $1,250
Read More
November 2024
Strategic Event Management

SAA & CONSULTING seminar is relevant to anyone likely to have responsibility for the delivery of events for the Organization but new to the concepts and practicalities of this facet of communications.

Date: 10 - 14 Nov 2024
Location: Birmingham
Fee: $1,250
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Sales Management Best Practices for Building a World-Class Sales Team

This fast-paced & comprehensive SAA & CONSULTING training seminar is designed to give sales managers the critical skills they require to recruit, train & motivate a highly-productive sales team.

Date: 17 - 21 Nov 2024
Location: Memphis
Fee: $1,250
Read More
Market Leadership & Marketing Strategies

SAA & CONSULTING training course provides delegates a deep dive into the methodology and marketing strategy that will generate market growth and measurable results.

Date: 24 - 28 Nov 2024
Location: Memphis
Fee: $1,250
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December 2024
Marketing Communication

This training course combines elements of public relations & marketing which are directed at selling products or services, winning customers and promoting loyalty.

Date: 13 - 17 Dec 2024
Location: Frankfurt
Fee: $1,250
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Customer Profiling Techniques & Procedures

This training course will give you the skills to increased call center efficiency, streamlined the sales & marketing processes, & increased customer service satisfaction.

Date: 27 Sep - 01 Oct 2024
Location: Frankfurt
Fee: $1,750
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October 2024
Customer Focused Management

SAA & CONSULTING training program focuses on what it takes to build the culture, the processes and the relationships that will lead to long-term growth and financial sustainability.

Date: 05 - 09 Oct 2024
Location: Frankfurt
Fee: $1,250
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Mastering Sales & Marketing in the Age of New Social Media

This highly-interactive SAA & CONSULTING Mastering Sales & Marketing in the Age of Social Media training seminar has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media.

Date: 11 - 15 Oct 2024
Location: Frankfurt
Fee: $1,750
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Market Research and Intelligence

SAA & CONSULTING training seminar is designed to give marketing professionals the marketing tools they need to increase sales, get maximum return from marketing dollars, & strengthen customer loyalty.

Date: 19 - 23 Oct 2024
Location: Birmingham
Fee: $1,250
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Understanding The Emerging Blockchain Business Model

SAA & CONSULTING training seminar focuses on developing a strong understanding of the emerging Blockchain as a highly disruptive and discontinuous innovation with the potential to alter the foundations of web-based commercial and personal transactions through Distributed Ledger Technology (DLT).

Date: 19 - 23 Oct 2024
Location: New York
Fee: $1,690
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November 2024
Beyond Customer Service

This training course will show you how to understand the importance of setting standards for service delivery and to measure, manage and communicate such standards to customers.

Date: 01 - 05 Nov 2024
Location: Frankfurt
Fee: $1,750
Read More
The New Venture Development Process

SAA & CONSULTING training course is applicable for both traditional entrepreneurs pursuing an innovative start-up venture, as well as planning teams within a corporation tasked with launching a new product-service initiative.

Date: 02 - 06 Nov 2024
Location: New York
Fee: $1,690
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Key Account Management

In SAA & CONSULTING training course you will develop essential key account management skills, learning how to effectively manage your most valuable existing accounts leading to improved customer satisfaction & increased customer loyalty.

Date: 08 - 12 Nov 2024
Location: Frankfurt
Fee: $1,750
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Advanced Social Media Training

SAA & CONSULTING Advanced Social Media Training seminar is designed to bring you up to speed on the latest techniques that are guaranteed to improve social media activities. This will focus on understanding what will get audiences to engage with and share their social media content.

Date: 08 - 12 Nov 2024
Location: Frankfurt
Fee: $1,750
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Achieving Marketing Excellence in Service Organizations

SAA & CONSULTING training seminar draws on a range of fields to provide a holistic approach including tools & sector best practices that drive successful marketing in professional service organizations.

Date: 15 - 19 Nov 2024
Location: Frankfurt
Fee: $1,750
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Info-Graphics: Data Analysis and Reporting Techniques

This aims to provide those involved in analysing numerical data with the understanding & practical capabilities needed to convert data into information via appropriate analysis, & then to represent these results in ways that can be readily communicated to others in the Organization.

Date: 15 - 19 Nov 2024
Location: Frankfurt
Fee: $1,750
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Measuring and Managing Customer Satisfaction ISO 9001 and Beyond

This 5 day SAA & CONSULTING workshop gives you best practice implementation to devising and implementing robust systems to deliver, measure and monitor your enterprises ' performance in this most business-critical area. In addition, it tells you what you will need to do to apply for and then gain ISO9001 accreditation which endorses the quality and robustness of your Customer Satisfaction Processes.

Date: 15 - 19 Nov 2024
Location: Frankfurt
Fee: $1,750
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Customer - Focused Selling Strategies

SAA & CONSULTING training seminar is designed to give delegates the communication skills, persuasion strategies, & negotiation techniques they require to overcome objections, close sales, & improve customer service.

Date: 22 - 26 Nov 2024
Location: Frankfurt
Fee: $1,750
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Protocol & Event Management

SAA & CONSULTING training seminar provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them.

Date: 22 - 26 Nov 2024
Location: Frankfurt
Fee: $1,750
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Training Management & Organizational Learning

SAA & CONSULTING training program is designed to hit the critical points of talent management and the management of the training function. No old stuff here, what's new and what works is the key to this fast moving course.

Date: 22 - 26 Nov 2024
Location: Frankfurt
Fee: $1,750
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ILM Endorsed Event Management Specialist

SAA & CONSULTING Event Management Specialist training seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities.

Date: 22 - 26 Nov 2024
Location: Frankfurt
Fee: $1,750
Read More
Customer Focused Management

SAA & CONSULTING training program focuses on what it takes to build the culture, the processes and the relationships that will lead to long-term growth and financial sustainability.

Date: 30 Nov - 04 Dec 2024
Location: Birmingham
Fee: $1,250
Read More
December 2024
Fundamentals of Marketing

The objectives of this training course are to demonstrate the role of marketing in the Organization & to show how an effective marketing plan creates value for customers.

Date: 06 - 10 Dec 2024
Location: Frankfurt
Fee: $1,750
Read More
Mastering Corporate Communications

SAA & CONSULTING course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants ' ability to meet and exceed corporate objectives.

Date: 07 - 11 Dec 2024
Location: Birmingham
Fee: $1,250
Read More
Guiding Change through Corporate Communications

SAA & CONSULTING training seminar on Guiding Change Through Corporate Communications Seminar provides an opportunity for the Communications Practitioner to re-calibrate and define a different path towards achieving effective corporate communications in a world of rapid change. It forces a rethink of how to align purpose with outcome using the myriad channels available in this connected world.

Date: 07 - 18 Dec 2024
Location: Birmingham
Fee: $1,490
Read More
Client Management Strategies for Retention & Growth

SAA & CONSULTING training seminar shows how putting the client rather than services first can yield improved results in terms of client retention.

Date: 13 - 17 Dec 2024
Location: Frankfurt
Fee: $1,750
Read More
Disruptive Innovation

So why choose this course? Quite simply, it will give you a firm foundation on which to base your process of developing and managing major change as part of your approach to creating the future.

Date: 13 - 17 Dec 2024
Location: Frankfurt
Fee: $1,750
Read More
Marketing Communication

This training course combines elements of public relations & marketing which are directed at selling products or services, winning customers and promoting loyalty.

Date: 14 - 18 Dec 2024
Location: Memphis
Fee: $1,250
Read More
Sales Professional Training

SAA & CONSULTING training course is designed to give delegates the knowledge & confidence they require to overcome objections, close more sales, & generate new business opportunities.

Date: 21 - 25 Dec 2024
Location: Birmingham
Fee: $1,250
Read More

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